What importance does a server have in marketing? – Talk at MarTech Well Done

Michalina Staszewska Michalina Staszewska

Server in marketing

It is said that the center of operation for every online business is the server. Without it, you won’t establish a presence on the Internet. Whether it’s hosting, VPS, dedicated server, or cloud computing, it will always be a server (a place for your resources). Answering the question from the title of the post, yes, a server plays a crucial role in online marketing. It provides a stable and efficient communication space, which translates into a better user experience and visibility in search engine results. The server itself also serves as a database equivalent. Without it, we cannot analyze, research, test, or advertise.

A server is one thing. A broader concept is technology. Combining it with marketing can bring many benefits to organizations.

What is the conversation about?

During the one-hour session, you will learn what technology marketing is and how to implement it in your company. Additionally, topics such as:

  • Marketing technologies you may currently be involved in
  • DevOps and SysOps – are you familiar with these terms?
  • The client advisory process – do you know what it looks like?
  • Onboarding communication
  • Sources to learn valuable information from
  • How well do you know WordPress?
  • Technologies that improve productivity

Throughout the conversation, Kamil also touched on marketing topics from his previous company, Thecamels, and explained what he does at Qlos.

The episode with the surprising title “The King of the Crooked Cucumber” is available on the Youtube platform. The conversation is in Polish. Will you give it a listen? ????


Do you have questions? Get in touch with us